TEAM OF MARKETING EXPERTS
Our youth marketing experts love college so much, they never left. They have advanced degrees in collateral, digital signage, football, and more. They know where students hang out. Where the best cafes are. Where posters should hang. They know how to get the most out of your marketing program.
-
Lisa Malat
Retail and Operations Expert
The eyes and ears of both BNC and BNCM with more than 15 years invested and a stellar history of retail marketing, sales, and operations behind her. The ultimate guru when it comes to making sure the client is completely satisfied, and making sure programs and services are launched at their optimum. Lisa never misses that opportunity to see that your brand is taken to the next level. And when she's not running around the country keeping the ducks in a row she and her husband of 25 years are raising two exceptional daughters.
-
Melinda Wasserman
Organizational Therapist
Melinda Wasserman puts her master’s in counseling to good use making sure everyone — the team and marketing partners — is communicating and working well together. Therapy for her includes lots of time on the beaches of Montauk with friends and family. Melinda is a trusted and devoted partner for all your marketing and planning needs.
-
Gabe DiGristina
Brand Expert
Gabe has executed major experiential and retail events for worldwide brands. Nowadays, he helps our customers build their businesses and launch new marketing success stories. An expert at youth, collegiate, and brand marketing, Gabe will help any brand run circles around the competition. He lives in Maine with his wife and two boys. That is, when he’s not getting 50,000 screaming college football fans to pull off a whiteout.
-
Jason Merrick
Kid Dynamite
Jason’s strengths include organizational skills, attention to detail, and self-reliance. And apparently performance. At Farleigh Dickinson (BS & MBA in marketing) he won a talent show for recreating a dance routine from Napoleon Dynamite. Not surprisingly, Jason likes to make people laugh.
-
Marie Policastro
The Workaholic
While she’s not out west rocking out to her favorite indie jam band, she can also be found rocking the heck out of your marketing plans — making the unimaginable manageable. She’s an expert at event planning and strategy, and she has the best can-do attitude in the biz. She does whatever it takes to make it happen.
-
TJ Nolan
Next Stop, Integration Station
TJ’s marketing ride has taken him to PR, research, sports sponsorship, college marketing, events, and experience. His approach: create many points of ROI for our partners, and maximize exposure, sales and program goals. Knowing that today's college student is the master multi-tasker, he looks to target this elusive consumer in all corners. He’s a Chicago native, with a wife and four kids, and you might occasionally spot him at Wrigley. But this south side Irishman will always be a true White Sox fan.
-
Shannon Albers
Pop Culture Queen
Retaining more information than all the gossip blogs combined, infinitely inquisitive Shannon knows pop culture and what makes Millennials tick. Go ahead, ask her. She'll know the first and last name of the guy who appeared for 10 seconds in that obscure 1994 horror flick and make no mistake: she brings that level of knowledgeable expertise to any marketing plan.
-
Tamara Vostok
Social Media Guru
Social Shaman, animal lover, dancer, master cake baker. Tamara can take on just about any task and make it shine. Her daily online scavenger hunt of social media makes her an expert on the newest and hottest applications, and seriously cuts into her passion for concocting desserts. But get her on your birthday and she will definitely sweeten your party.
-
Elizabeth Licata
High Performance Marketing Pro
Liz has spent her career in Sports and Experiential Marketing, including brand and sponsorship marketing and event management. Whether she’s in a table tennis tournament, or pushing the next generation sports beverage, or simply understanding the needs of our clients, Liz always brings her A-game!
-
Kristin Gallagher
Conceptualist and Mind Reader
When Kristin isn’t traveling the world or surviving hurricanes she’s channeling her inner-college student. Then again, around here we all find some excuse to act 19. But Kristin especially knows what students want, conceptualizes the best out-of-the-box plans, and works her marketing magic to make it all happen.
-
Lindsay Kornbluth
Bundle of Energy
Lindsay is also a certified zumba instructor (look it up), a die-hard Jets fan, a licensed realtor, and a ball of energy. But when she does slow down you’ll find her watching a movie or simply rocking the latest animal print. Lindsay has managed major brands and product launches. She does it all, gets it done right, and keeps on going. Just try to keep up!
-
Steve Schubert
Talk of the Town
Steve started out in finance because he digs math. But there’s a creative side to his brain too. He found balance by marketing, strategizing and building comprehensive plans for leading global brands. When he’s not skillfully explaining a recent program’s P&L, he’ll walk you through every detail of the program itself. An avid global traveler, and St. Louis Cardinals fan, he loves time with his wife and four little Cardinals — er, children.
-
Erin Lenihan
Pint Size Powerhouse
Erin is proof that big things come in small packages. Skydiver, Irish step dancer, traveler, practical joker, Giants fan. She also gets marketing collateral to our college book stores exactly when they need it, tweets, blogs, checks and schedules. She keeps things running like clockwork.
-
Samantha Mochel
Extreme Extraordinaire
You’ve seen people like Samantha on reality shows, but we get the real thing live and in person every day. If Sam can make extreme couponing look fun, imagine what she can do with even the tightest budgets. Sam makes it all come together and is a stickler for execution.
-
Peter Kullman
Business Development, Sports Fiend
A great listener no matter what you’re saying. And with a solid background in sports and entertainment, he knows what it takes to build a winning program. To him, there is nothing better than an afternoon of football and the chance to explain sports marketing opportunities. Recent inspirational read: Confessions of a Street Addict. It shows that the right balance of work and life = happiness. A philosophy he shares with his wife and kids — AKA his biggest fans.
-
Carol Pinto
Smarty Pants
A Generation Y fireball who knows exactly how the college mind works and thinks, Carol was born to organize events and make them can’t-miss affairs. She can take your programs and make them come alive on university campuses everywhere.
-
Nikimarie Clute
Graphic Artist, Design addict
This remarkable visual artist gets jump-up-and-down excited with every new release of Photoshop. She is a very gifted illustrator, and she is happy to debate the latest art movement and sees CMYK and RGB the way Neo sees the Matrix. And what she does with marketing materials from pop-up books to posters is truly a beautiful thing.

