TEAM OF MARKETING EXPERTS
Our youth marketing experts have a remarkable understanding of college students. We are collaborative partners who know how to effectively connect your brand messages, objectives and goals with students in memorable ways.
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Lisa Malat
Lisa leads the team of remarkable marketing experts at Barnes & Noble College. With more than 20 years of retail marketing, sales and operations experience, Lisa ensures that Barnes & Noble College Marketing efficiently and effectively connects your brand in ways that meet the needs and wants of five million students across our nearly 700 colleges and university campuses.
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Marie Policastro
Equally adept at strategy and execution, Marie makes the unimaginable manageable. She taps her innate understanding of the college community to maintain, enhance and develop students' relationships with brands. Remarkably in-tune with campus rhythms and cultural trends, Marie works tirelessly to help our marketing partners meet the wants and needs of the college community, and to help position brands to serve these needs for a lifetime.
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Stacey Merkin
With more than 10 years of experience spanning marketing, sales, event management and operations, Stacey is masterful at helping brands connect with students in meaningful and creative ways. Her eye for detail makes her an exceptional event and experiential marketer; her creativity helps her develop effective marketing collateral; and her team orientation allows her to run projects efficiently.
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Jason Merrick
Jason's strengths include organizational skills, attention to detail and an attitude that no job is too big or too small. Jason's ability to develop creative, customized marketing programs helps our marketing partners connect with students across multiple mediums – including in-store, online and on campus – to reach students on their terms.
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Samantha Mochel
Samantha delivers the quality, attention to detail and the renowned customer service for which Barnes & Noble College Marketing is known. Her skillset is expansive and includes a great understanding of every tactic in our on-campus and online marketing mix. When working with marketing partners to implement innovative campaigns on campus, Samantha executes flawlessly.
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Eric Davis
Eric is a metrics master and analytics expert who has the amazing ability to relate marketing metrics to ROI. Not only does Eric provide support to the entire BNCM team, he also collaborates with our marketing partners to help them create win-win relationships with students.
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Tamara Vostok
As Barnes & Noble College Marketing's social media leader, Tamara has developed Barnes & Noble College's Facebook, Twitter, Foursquare, blog and Pinterest strategies. She also manages the largest, most-engaged social media community of educated young adults anywhere. It includes more than 600,000 Facebook and Twitter fans and followers via 600 Facebook pages, and more than 500,000 annual visitors to our College Juice blog.
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Shannon Albers
Infinitely inquisitive, Shannon understands online marketing as well as she does the latest campus trends. She matches her understanding of SEO, internet marketing, social media, eCommerce, paid search and website usability with know-how of Millennials' wants and needs. Shannon also manages our email database of 2.5 million active email subscribers. Uniquely, Shannon can translate her knowledge and understanding into highly targeted and customized campaigns that connect brands with students.
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Erin Lenihan
Erin executes consumer-driven initiatives via Barnes & Noble College Marketing's multiple, trusted communication channels, including social media, email marketing and in-store signage. She implements national campaigns, as well as delivers marketing collateral to our college bookstores exactly when they need it. Erin develops remarkably creative and on-brand tweets and blog posts on behalf of our marketing partners.
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Niki Gee
Niki has the uncanny ability to translate fine-tuned marketing messages into eye-catching visual collateral. Her visuals allow marketing messages to integrate seamlessly into campus life – be it via a fan's poster at a football game, a display in one of Barnes & Noble College's nearly 700 bookstores, or as an image on one of our 600+ Facebook pages. What she does with marketing materials, from in-store signage to email campaigns, is evidence of Niki's true passion: creating great art.
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Steve Schubert
Steve balances his financial acumen and business development expertise with creative and strategic thinking. With 18 years of business consulting and marketing experience, Steve provides the best program mix to connect brands with the college market. What's more, he walks our brand partners through every detail of their program as skillfully as he explains the program's ROI.
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TJ Nolan
With years of both agency and in-house marketing and PR experience, TJ understands the nuances of sports sponsorship, college marketing and event coordination. He masterfully connects brands with students by using the perfect combination of program elements to assemble a campaign that best fits our marketing partners' objectives and budget.
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Peter Kullman
Peter has extensive experience securing and managing partnerships in the fields of sports, music and entertainment. With a management style rooted in open communication and creativity, Peter develops strategic marketing programs for our brand partners that build lasting connections with students through timely, relevant engagements.
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Kristin Reedman
Kristin knows what students want, and she complements her incredible student and campus insight by helping to deliver integrated programs from the most relevant brands to campus. She works collaboratively with our marketing partners to create unique, measurable programs that excite students. Kristin's persistent curiosity is one of the many attributes that make her a tremendous marketer.
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Elizabeth Licata
With 13 years of sports, lifestyle and entertainment marketing experience, Liz has a passion for collaborating with brand partners to build and execute integrated consumer marketing campaigns. With every campaign Liz works on, she strives to connect brands with students in ways that build brand loyalty and relevancy. Liz is also a great team player who creates lasting win-win relationships with our marketing partners.
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Melinda Wasserman
Melinda has spent most of her career in the college space and has been working on the Barnes & Noble College Marketing business since its inception. She collaborates with both our business development and operations teams to ensure that we are delivering our partners innovative marketing campaigns that exceed their expectations. Melinda is a trusted and devoted partner who is focused on making sure all stakeholders are communicating and working well together.
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Gabe DiGristina
Gabe has executed experiential and retail events for worldwide brands for more than 10 years, and he understands how to create strategic brand initiatives that drive consumers to action. As an expert in collegiate and brand marketing, Gabe helps increase a campaign's reach and effectiveness by developing marketing campaigns that deliver messages across multiple mediums and focus on ROI.
