THE COLLEGE JUICE BLOG

Our business is built on the understanding of students' wants and needs, motivations and behaviors. As part of the social and academic fabric of our campuses, we always have our finger on the latest trends among college students.

Summer Workout Necessity: Under Armour Charged Cotton

This is no ordinary cotton. Warm summer weather offers plenty of opportunities for exercise, but climbing temperatures can leave fitness fanatics sweat-soaked and uncomfortable. So, the innovative designers at Under Armour have developed the world's first performance cotton: Charged Cotton. It features the same lightweight feel of regular cotton but is both moisture-wicking and INCREDIBLY fast-drying (dries up to 5 times faster than ordinary cotton!). It's perspiration's worst nightmare.

Fitness and fashion have finally collided with function in order to create summer workout gear that is as exercise-ready as you are. Stock up on Charged Cotton tees at select Barnes & Noble campus bookstores. Will YOU protect this house?

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