Our business is built on the understanding of students' wants and needs, motivations and behaviors. As part of the social and academic fabric of our campuses, we always have our finger on the latest trends among college students.
For many young people, college can represent the first time they’re confronted by a barrage of purchasing decisions on the products and services they need and want—from household items and debit cards to fashion and personal technology. Barnes & Noble College Marketing (BNCM) helps more than 5 million students manage those choices by... Continue Reading » 
We all know how fast Winter Break flies by. One minute you’re watching Elf and chugging hot cocoa and the next you’re scrambling to find that missing pair of socks you’ll need to pack for the semester ahead. However, we’ve got everything you need to kick off the best semester yet! So sit back, relax, and watch a few more How I... Continue Reading »
Daylight savings time is over and the days are now much shorter. We want to snooze later and get into sweatpants earlier, making a cozy, popcorn-filled movie marathon sound like a slice of heaven. We pulled together some of our best ideas for an awesome movie night in. Whether it’s with the girls, the guys, or that someone... Continue Reading »
Microsoft recently released their newest operating system, Windows 8. Taking full advantage of emerging technologies and packed with exciting new features, this Windows is completely revamped and ready to change your computing experience. We know that simply reading about these amazing new features can’t compare with... Continue Reading »
With all the mid-semester commotion of tests, papers, and the
upcoming holiday season, it’s easy to think positively upon giving back
without any making any specific plans to do so. There are so many ways
on campus, in the local community, and at a global level to easily make a difference by giving some of your time to the right... Continue Reading » 
After drooling over this recipe for weeks, I finally decided to share
it with all of our readers. I came across this mouth-watering dip on Pinterest and couldn’t resist clicking through for the full list of ingredients. It comes from the site Six Sisters’ Stuff and is the perfect way to get your pumpkin fix.
What You’ll Need:
Makes... Continue Reading »
Are you looking for a newer, more fun approach to skincare? The
beauty buffs at Caren believe in empowering girls and teaching them the
importance of protecting their skin. From moisturizing lip balms to
soap-infused shower sponges, they’ve got everything you need to keep
your skin looking and feeling beautiful. Now available... Continue Reading » 
Two-thousand and twelve has been a whirlwind of a year. From the blockbuster-packed summer to the upcoming Presidential election, there has not been a dull moment. The good news? A busy year like this one provides TONS of inspiration for the perfect Halloween costume. We decided to pull out our crystal ball and see what the... Continue Reading »
Last month, we celebrated the grand opening of the Barnes & Noble at Rutgers University. One particularly exciting part of the day came with the signing of a giant Alta Gracia poster. Both students and customers were invited to sign the poster and include their words of thanks and encouragement.
“Thank You!” and “I Support a Living... Continue Reading »
