COLLEGE MARKETING PROGRAMS

We develop and implement customized marketing programs that create deep, lasting relationships between brands and college students. Let us create buzz for your brand on campus.

FRESHMEN ORIENTATION

Barnes & Noble College Marketing can help you reach millions of incoming freshmen.

Connect with new students and their parents during orientations, events, tours, and fairs.

GRAD NATION

Barnes & Noble College Marketing can help you reach hundreds of thousands of college graduates.

Grab the attention of 650,000 seniors as they prepare for graduation and their next life stage.

ATHLETIC MARKETING

Barnes & Noble College Marketing can feature your brand during college gameday weekends.

Reach millions of passionate college football fans and students during gameday weekends each season.

SOCIAL MEDIA

Connect with college students in their social world with Barnes & Noble College Marketing.

Get in touch with our community of more than 600,000 Facebook fans or integrate Twitter, Pinterest and other social channels into your campaigns.

WEB ADVERTISING

Reach students online via Barnes & Noble’s campus bookstore websites.

Link with students via our 680 campus bookstore websites delivering more than 200 million page views annually.

EMAIL MARKETING

Barnes & Noble College Marketing has a responsive email database of over 2 million members.

Contact students via our responsive email database of more than 1 million registered users.

TV ADVERTISING

Run your video ads in over 400 campus stores with Barnes & Noble College Marketing.

Run your video ads on our in-house TV network on high-traffic screens in 330 stores.

EVENT MARKETING

Barnes & Noble College Marketing can make your brand stand out at campus events or create a custom event for you.

Bring your event, ambassadors, mobile tours and experiential campaigns to our campus event locations or let us create a custom event for you.

SWEEPS & PROMOTIONS

Sponsor year-round sweepstakes and promotions with Barnes & Noble College Marketing.

Sponsor one of our national sweepstakes throughout the year to build brand awareness and gain opt-in re-marketing opportunities.

PRODUCT SAMPLING

With 10 million product samples handed out by students every year, Barnes & Noble College Marketing helps brands build awareness for their services and products.

Build trial and awareness with our peer-driven sampling programs that hand over 10 million samples annually to targeted audiences.

IN-STORE SIGNAGE

Barnes & Noble College Marketing can put elements of your marketing campaign in high-impact locations that deliver abundant impressions.

Achieve high impact and abundant impressions for your brand. You provide creative and we manage the rest.

CAMPUS POSTERS

Barnes & Noble College Marketing’s experts know where the best locations on campus are to reach students and make your brand stand out.

Use our connections to prominently get your brand in front of students across campus.

CAFÉ MARKETING

Reach students while they’re studying and relaxing at hundreds of campus cafes with Barnes & Noble College Marketing.

We proudly serve Starbucks® at scores of cafés where students are online, studying, and enjoying time with friends.

Have something else in mind?
Activate your brand with custom solutions delivered by the BNCM team.