Millennial Cravings – How College Students Are Influencing Tomorrow’s Snacking Trends
Interview with West Virginia University Student Hillary Long By Kristyn Zylka
Millennials have quite an appetite! With the purchasing power of more than 80 million individuals, it is no surprise that their eating habits are being closely watched by the food industry. In terms of food trends, perhaps no other generation is more obsessed with snacking than the 18-24 year old demographic. Unlike their parents and grandparents who were used to having three square … Continue Reading ›
Unique Spring Discounts for our College Graduates
This spring, Barnes & Noble College Marketing is thrilled to offer the Class of 2014 some awesome surprises! Our partners are setting our future graduates up for success and we love it. Ann Taylor is taking full advantage of our exclusive access to students by helping our female graduates build their professional wardrobes with a 15% discount. This is sure to come in handy for their upcoming job interviews. Contiki is offering grads $350 off … Continue Reading ›
Free Samples and Exclusive Discounts This Winter.
Free Samples and Exclusive Discounts This Winter
Barnes & Noble College Marketing has their finger on the pulse of what millennials want. This winter, we are partnering with three national brands to give our five million students access to the freebies and exclusive deals they crave/love. Students who place orders through our 600+ e-commerce sites will receive samples from 5-Hour Energy, a 50% discount on digital subscriptions from The New York Times, and an upgrade … Continue Reading ›